The goal of community branding is to capture the essence of a region which can only be accomplished through collaboration among its constituents. Community branding is above all about the distinctiveness of a place, it is authentic and memorable.

How do we create an identity that differentiates the Space Coast from communities across Florida, the US and the world? What are the sights and sounds, environment and business, people and places that make the Space Coast a unique place to live, work and play?

A unified community brand is an intentional effort that will responsibly increase tourism, business development and retention, and talent acquisition resulting in a community that thrives and weathers the inevitable storms.