The goal of community branding is to capture the essence of a region which can only be accomplished through collaboration among its constituents. Community branding is above all about the distinctiveness of a place, it is authentic and memorable.
How do we create an identity that differentiates the Space Coast from communities across Florida, the US and the world? What are the sights and sounds, environment and business, people and places that make the Space Coast a unique place to live, work and play?
A unified community brand is an intentional effort that will responsibly increase tourism, business development and retention, and talent acquisition resulting in a community that thrives and weathers the inevitable storms.
Florida’s Space Coast is your gateway to possibilities. Here, you can reach for the stars with a rewarding career while staying grounded with short average commute times (and longer you time). A place where the quality of life soars among a strong diversified economy. A place where space exploration is in our history but also in our future. Come explore your gateway to possibilities on Florida’s Space Coast.
Interactive discussions with professional organizations and industry stakeholders. Feedback from the community conversations informed the focus groups, survey and brand visualization.
Focus groups were held among community leaders, residents, and employees gauging perceptions of the Space Coast as a place to live, work and play. The focus groups were held in North, Central, and South Brevard County. An outside expert was brought in to conduct the focus groups taking information gained from the community conversations and focus groups to inform the questions for the survey.
Six (6) Focus Groups were held, reaching 73 people
Brevard County residents participated in a broad survey to share their thoughts and experiences regarding what it means to live, work and play in the region. The findings from the community conversations and focus groups informed questions for the survey.
755 surveys were completed giving us a 95% confidence level in the results based on the population of Brevard
“It’s close to the beach and rocket launches. You’ve got at least ten months of flip flop and shorts weather and we have great food and events in the community.”
Focus groups will be held in two communities in Texas and North Carolina. The goal of the focus groups is to understand current perceptions of Brevard County as a place to live, work and play as well as factors considered when seeking to relocate for employment. An outside consultant will utilize the findings from Phase I of Mission Space Coast to inform the focus group conversations.
Four (4) Focus Groups
Residents outside of Brevard County will participate in a broad survey to share their thoughts and experiences regarding current perceptions and awareness of Brevard County. The findings from Phase I and the external focus groups will inform the survey.
“You can launch an adventure, you can launch a life, you can launch a career, you can launch a business.”
Mission Space Coast, a Community Branding Initiative
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